Daniel Becerra

Daniel Becerra is a sophomore in Kirkland House concentrating in Psychology and Integrative Biology. He is passionate about understanding consumer behavior and using those insights to build sustainable, data-driven business strategies that promote both human and environmental well-being.

Originally from Salinas, CA, Daniel’s upbringing in a Mexican immigrant community shaped his deep commitment to equity, resilience, and social impact. Daniel joined LiFT in his freshman year and quickly found a strong sense of community. He’s excited to help strengthen LiFT’s network and foster a family-like environment where future members can grow personally and professionally. He’s especially interested in the intersection of behavioral science, technology, and business, and hopes to explore how financial tools and innovation can encourage healthier, more sustainable consumer choices.

Daniel enjoys reading, coffee shop conversations, and walks by the beach.